This is your guide to Offering Management
Variantum is the leading Offering Management company and helping companies with their Offering Management is at the core of our business.
is a set of tools and methods that improve business performance through automated collaboration of Sales, Production, R&D and Maintenance in any organization.
An offering is a product, software, or service that a company offers for sale.
Every company must rethink its offering due to digital disruption, buying behavior changes and possible new competition.
Offering Management is re-imagining what and how you can sell, produce and provide services for your offerings.
Offering Management manages the entire product life cycle, including the validated requirements: the defined business model and configuration capabilities for mass-customization, marketing, sales, production, services and support.
What makes Offering Management important right now?
Digital disruption and buying behavior changes are the main forces driving companies into rethinking their offerings in increasing competition.
For example, how your expectations for a mobile phone have changed in the past ten years? What about the user experience of smartphone apps? How many services or product-based ecosystems are you subscribing to now?
With digital products, it is the new normal to expect a flawless, personalized and continuously improving user experience. It is possible with the capability to react to customer needs rapidly. Today, responding to the constantly changing customer need sets apart successful and dying digital product companies.
Today, similar market principles have started influencing the customer demand and expectations of physical products and services. Offering Management aims to help companies develop business models, capabilities, processes and tools to a customer-driven age.